It is correctly said that any great salesman is really selling themselves before they are selling their company or its products and services. That said, it is also true that selling just yourself is another challenge altogether. Selling yourself as a candidate, as a potential employee, is a unique skill in itself. In the current economic climate many companies’ criteria have changed and your return to the job market is strewn with pitfalls and dangers.
What was once taken as read now has to be spelt out in detail. CVs are now scrutinised with greater zeal and your live demonstration of sales technique in the interview itself can be key to the competitive advantage.Your motives for moving and your career narrative need to be spelt out with convincing clarity. Talent is now at a premium as every member of the Sales Team has to pull their productive weight. Preparation is everything which is where Scott Cofton come in.
We bring decades of marketplace experience to your assistance as you prepare to convey how the features of your experience potentially match a client’s needs. We are in the marketplace every day. We can tell you what will resound with a particular company’s culture and also what does not play well in current conditions. We can direct you to the most effective research sources and remind you of the perils and opportunities of the recruitment and interviewing process.